Social Media's Massive Failure (Yes, we have seen this before, but today is a good day to remember that somethings that are new are simply, well, new...

It achieved all the false goals and failed to achieve the only legitimate one.

via adcontrarian.blogspot.com

...not necessarily better. Or efficient. Or profitable. Or ethical. Or moral. Or memorable. Or successful.

They are simply 'new'- still a lot of old that must be applied to make sure they break through the new and get on with the functional... ya know.

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