I know him as Dallas based but the postcard and the website say Los Angeles and Dallas. That always irks me. Who lives in more than one place?
I have been both guilty and perplexed by this same phenomena. I think it comes about by photographers thinking they MUST have a presence in a 'big' city for the 'big city' clients to have any interest.
Not so much in editorial, but definitely in advertising - especially if you want the big gigs.