Friday, May 06, 2011

Direct Mail Promos are one way to get to art buyers. But beware of confusing them with incomplete information...

I know him as Dallas based but the postcard and the website say Los Angeles and Dallas.  That always irks me. Who lives in more than one place?

I have been both guilty and perplexed by this same phenomena. I think it comes about by photographers thinking they MUST have a presence in a 'big' city for the 'big city' clients to have any interest.

Not so much in editorial, but definitely in advertising - especially if you want the big gigs.

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