"The Social Media Time Suck Is Our Own Fault" - an interesting discussion for sure.

We are in danger of abusing social, both in terms of asking it to shoulder the burden of our misdirected business models and in being horrifically short sighted about its gradual role in business’ overall communication evolution rather than treating it like something we desperately want to shortcut, set, and forget.

via brasstackthinking.com

Well, yes.

We are.