One of the most logical ways for companies to capitalize on this trend is to integrate their social media campaigns with their websites. Unfortunately, some websites treat their social media links as an after-thought, and it shows. These sites will often use stock icons supplied by the social media outlets that do little to coordinate with the look and feel of the website itself. In other cases, the links might just be shoved into any blank space that was previously unoccupied. Either way, this is no way to treat such a potentially valuable marketing tool.