(You remember MySpace and Friendster, don’t you? No? Well, they were massive social networks that were far too big, popular, and well-entrenched to ever fail. Ahem.)
... for his blog.
"From a more practical standpoint, using social media in terms of “media production” is what content marketing is all about. Producing content and having something related to sell is one way where free content pays for itself big time."