Photographers need to stop thinking about delivering an image and start thinking in terms of solving a client’s problem(s). That means having an idea of the politics and conflicts among accounts, creative, clients’ in house brand managers, the digital side, and the strategy people. It is a very complicated environment, but at teh end of the day a photographer, or rather, an image maker, will get the job done and be paid well for solving a problem.
The above is in the comments section (Donnor Party) and is as concise and clear as could be. Excellent statement.