Tuesday, December 25, 2012

"Subcompact Publishing" - not changing what is but instead reinventing what could be for publishing

Skeuomorphism is traditionally attached to design decisions. We bring the mechanical camera shutter sound to digital cameras because it feels good. We render paper page flips in our digital reading applications because it’s familiar.

But skeuomorphism also cuts into business models.

A publisher like MATTER brings the best of the old — an understanding of editorial ethics, storytelling, craft — and changes the shape of the content and distribution models of the content to match digital. This isn’t always the case.

I am impressed.

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