It wasn’t flashy or filled with special effects, but Dodge Ram’s Super Bowl commercial that featured the late radio broadcaster Paul Harvey’s tribute to U.S. farmers might have won the hearts and minds of viewers Sunday night.
The two-minute spot featured a series of stark photos of farmers at work. Along with a montage of still images, Harvey’s distinctive voice delivers the narration: his “So God Made a Farmer” speech, which he gave in 1978 at the National Future Farmers of America Convention. He died in 2009 at age 90.
Ram commissioned 10 noted photographers, including National Geographic icon William Albert Allard and renowned documentary photographer Kurt Markus, to document U.S. farm life for the truck commercial.
They HIRED photographers to shoot these. Not stock. Not archives... fresh stuff.
Wow... this commercial will be remembered for a long time.