This day is a momentous one for us in Arizona. The news outlets are buzzing. Every station with a news show has been telling us about this for a week. There are literally hundreds of people standing in line waiting for the opportunity to be the first.
Vote? Nope, that was last week.
This mega-moment is the opening of the Ikea store. The first hundred people get a chair. A chair. One that they will have to put together themselves.
And yet the freeway was clogged this morning with people wanting to get in line and wait for a chance to go into a store that will be open for 364 days a year from now on.
Think about how Ikea has created a huge 'Buzz' around the opening of a cheap furniture store. They had the news outlets giving them free publicity for weeks. What can you do to help others create this kind of 'buzz' for your photography business. (Ok - yeah, you probably wont get weeks of news coverage, but you get the idea.)
Cheers!
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