Tuesday, November 16, 2004

Zig - no ZAG!

MSNBC - Hardee�s serves up 1,420-calorie burger: "The 'Monster Thickburger' two 1/3-pound slabs of Angus beef, four strips of bacon, three slices of cheese and mayonnaise on a buttered sesame seed bun sells alone for $5.49, $7.09 with fries and a soda."

So while everyone else is focusing on cutting fats and carbs and whatever, these guys do this. Do you think they are crazy? Do you think they are nuts? Do you think they are gonna sell the heck out of these guys... ?

Think about the marketing message of niche groups. Think about going out on the edge to do something that everyone else isn't already doing. Think about the message that says we don't care what everyone else is doing, we care about what a few of our clients want.

Do that in photography? Sure you can.

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