You gotta read this small article by Seth Godin. It will make you think. A lot.
Seth's Blog: "We're gonna start a business.
Lewi's a business book fanatic. To tell you the truth, I don't believe in them. Except maybe Clayton Christensen's. And, of course, the classic 'Tipping Point'. Usually they're written by self-declared wannabes. Or people who think just because THEY were successful ONCE they know all the answers. Bullshit. So when Jim lobbied all of us to have Seth Godin speak at Aspen Live, we all said NO! But it's Jim's conference. He got Scott down to a reasonable price and overruled us."
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