Suited for Blogging?

Recetntly I was speaking to a bunch of photographers and designers about blogs and the power of online communication. After the talk a few of them emailed me to tell me that they thought that blogs were cool for some, but that they didn't see how they could do a blog on what they do.

Englishcut is a blog by a tailor. He makes suits. Expensive ones. That is a niche, and he has opened up lines of coummunication with those who are interested in $3K suits.

Don't tell me anymore that a photographer or designer can't blog. And BTW, visit his extensive blog to find out what you need to do to order your next custom tailored suit.

English Cut: "Ideally your new tailor should be recommended to you . But if not, you�ve probably been persuaded by good PR in the magazines. Alternatively, you may just be making a leap of faith. Which ever route you�ve taken, the process should go something like this:"

Update:
See how this blog came about and the imagination / planning that is going into it.
Gaping void tells the story. (hat tip to Seth)