Blogs Will Change Your Business... According to Business Week Online

Whew... another MSM article on blogs. They are starting to take notice. This is a good one and, for once, doesn't give us the "blog is short for weblog" crap and the usual referrance to geeks and other n'er do wells.

The affect of a good Blog on business is currently measurable, and it is a good thing... so far. Nike, GM, IBM, Plaxo... even Google, have blogs that are written for clients and prospects. How they are used is as diverse as the companies themselves. Support issues, ideas, new income streams, marketing, credibility strengthening and even simply "buzz."

After researching the article, Business Week has decided to start their own Blog. It looks fairly good so far. Take a look and follow along for awhile.

Blogs Will Change Your Business: "Blogs Will Change Your Business
Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up...or catch you later"