Tuesday, May 03, 2005

Absolut Murketing: Here's a Viral Campaign

"Like it Matters" has a good post on a bold advertising move by Absolut. Sometimes a bold stroke can really make a statement.

Like It Matters: Absolut Murketing: "Absolut, a brand with one of the most iconic & successful advertising campaigns evah, is launching a new product with *zero* advertising. No advertising in a category that typically buys $3 million in media for a rollout (Australian market)."

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