Piscopo on Marketing Your Style

Avoid being a commodity. Style is a unique part of your photography and a huge market segmenter. If you have a unique style, or are developing one, work at defining it to a simple 'statement'. Don't make your viewers try to figure it out. I have seen some very unique portfolios lately, and the 'style' was taken through the images, presentation and online presence. Keep it simple, keep it consistant, keep it going.

shutterbug: Marketing Your Style: "The traditional portrait business has changed with new technology and new client needs and requests. Fads come and go, but the one thing all portrait photographers have to face is how to make a good profit - even a better profit - in today's new marketplace. The answer may rest in one of the most common business growth techniques - product diversification. Ultimately, anyone can take a portrait, even a very nice portrait, but what is there after selling your customer all of the wall prints and albums they need?"