What Every Good Marketer Knows: Seth Weighs In

I know I link to Seth a lot but damn, he's got a good post here on what every marketer should know. I think it is what every small business person should know. What every sole proprieter should know. I think this list should be taught from middle school on.

Photographers and Designers need to heed the messages here.

My favorites:

• Your best customers are worth far more than your average customers.
• Low price is a great way to sell a commodity. That’s not marketing, though, that’s efficiency.
• Products that are remarkable get talked about.
• What people want is the extra, the emotional bonus they get when they buy something they love.
• Business to business marketing is just marketing to consumers who happen to have a corporation to pay for what they buy.
• Marketing is not an emergency. It’s a planned, thoughtful exercise that started a long time ago and doesn’t end until you’re done.
  

Read them all.

Seth's Blog: What Every Good Marketer Knows