The notion that large groups of people are being challenged by single entities who learn to do all aspects of production themselves. This has happened to lots of industries in the past, and now Media is in the crosshairs. Imagine: a free Blog, $400 still/video camera, free software for editing and voila... full service information outlet. Big outfits have cameraman, reporter, editors, sound people, producers and more. It is a model that has been around so long it is carved in stone. Too bad.
Stones have been known to crumble.
morph: TV stations must embrace personal media tools: "This is because institutionalized professionalism cannot tolerate the notion that if technology can eliminate one specialist, what's to keep it from eliminating everybody. It produces a defensive response, which is really is a dangerous place to be, because it induces occupational paralysis."Hat Tip: Organized Individualists
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