The "aha" Factor... do you have one?

I remember all those long SWAT analysis meetings and wish I had been blessed with enough guts to just stand up and say what I always wanted to say... "So you got this widget, so what?" "Who cares?" "Why would anyone want one?" "Are there anyone else out there making one of these?" "Does anyone care about theirs?"

Freyer has simplified it even further and he's right. "Waddaya got, who cares and is it cool?" 'Cool' meaning that I can actually use it or gain a benefit from owning or using it.

Sounds like a great idea for keeping in front of you when creating your portfolio, website, marketing tools, direct mail and ad programs. Sometimes harsh and sometimes difficult to manage, but "so what" is a very powerful question. Ya know...

Fryer's Blog in the Mountains: The "aha" Factor: "Marketing talks about product postioning SWOT analysis and the like. I've boiled down any company's new product / service to just three questions:
- So what?
- Who cares?
- What's the 'aha'?"