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Here's a life in photography that is fascinating. He has found new ways to re-invent himself and protect a solid investment in his images. Take a few minutes, it really is a good read.

A few years back, Fortune noticed some of his photos popping up without permission. Determined not to let his work get pilfered, he brushed up on copyright law, hired a lawyer and sued for compensation.

The thefts proved to Fortune that his old images still had value. Soon after, he began the monumental task of organizing his massive collection of negatives.

New technology let him produce his own quality prints, and the former technophobe learned to embrace the computer as a way to preserve and publicize his extensive image catalog.

Partnering with a wire service gave many of his photos a second life in Rolling Stone, Entertainment Weekly and on shows such as A&E's "Biography."