All 12 are good...

... this one is my favorite. It can be a powerful choice to stop doing what everyone else is doing. Especially competitors who are doing the same thing as their competitors... Hey, what if you are doing what they are doing and they are doing it because they are watching you? Scary.

Decker Marketing: "5. What competitors will you not follow?

Most companies should only pay close attention to a couple of competitors. If you try to pay attention to the entire set of competitors in a large industry, you spend too little time focusing on the customer.

By choosing what competitors not to follow, you can better understand primary competitors who are rallying for your best customers’ attention. Also, it affords you time to pay attention to the customer…which is the primary focus necessary to succeed over all competitors!"