Overcoming inertia and then sustaining it... Sounds like an oxymoronic thing to say, but it is true. Here is a definition of inertia I just Googled; "The tendency of an object at rest to remain at rest, and of an object in motion to remain in motion."
So let's look at the bad inertia. An object at rest, stuck, static, un-moving. That is something I come up against from time to time. Inertia. It is what keeps consumers buying inferior products and not trying new ones... that would require motion and the stuck inertia keeps them doing the same thing over and over again. I gave up land line phones long ago, preferring to have a couple of cells (one with unlimited local and long distance calls and one with some 'roaming' ability). It has been liberating as well as cost effective.
That move to cells only became good inertia. Moving forward. Trying new things, eliminating what doesn't work, and replicating what does. It is interesting what happens when you get started on something new, a kind of energy takes over and the next steps become easier.
It's like that with your marketing. If you get started with a simple blog, it becomes easier and easier to keep it up. It's that damn inertia thing that keeps you sitting back and waiting for it to happen on its own.
Of course, you are blog readers and probably have your own. You are on the good inertia track.
How do we motivate others to fight the bad inertia and begin the momentum of good inertia?
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