Wouldn't you like to get Free Google Ads? I know that would decrease my PPC bill for my wedding site and the www.lighting-essentials.com site.
This handy little E-book has some ideas that are very interesting. I am going to try a few of them and see how they work. Looks promising. It isn't expensive, so I have my antennae up. However, it seems like the techniques work, so I am gonna give it a go.