PageRanking... an examination

This is an interesting take on Page Ranking and where it is in the end actually a commercial lead-in for a product (see bottom link) the points made are cogent, the research is well presented. While I am not sure about the product (which I will be examining closely this week) I do agree with the logic presented. If you want to rank higher and have it mean something, you must have incoming links from other high ranking sites. That is something I preach to every client and in every seminar I do. Sometimes to get those sites it is necessary to link out to them.

Now that is hard to do when you have a site that you cannot manage yourself. If everytime you want to add a reciprocal link from your site to get a good one back in you have to call your 'webguy/gal" you will eventually give up or lose interest. Make sure you can manage your site, and if you can't get a blog going where you can easily do it.

I do think that PageRank matters but it has to be a quality backed PR, not just numbers.

Does PageRank really matter for ranking in Google?: "Now, generally speaking, the sites with higher PageRank are focusing on the keywords in their links, which is why (on average) higher PageRank sites are holding the top positions. But this is not always the case. As I said, about one out of three ranking sites have a lower PageRank than the sites they are out-ranking.

So does PageRank matter? No, not really. What matters is that you get quality links from other sites that contain the keywords you want to rank for. Do that, and you might just find your site outranking the big boys, too."