Monday, April 14, 2008

Advertisers: Men Are Not Idiots: Well, I'll Be Damned!

There are some products I have stopped using. The ad agencies may think they are all clever and ohhhhh, so creative, dahling... but instead they are fools. Far more foolish than the crap they send out always portraying men as dull, one dimensional bone-heads incapable of doing anything but yardwork and getting lost in the hinterlands. To the advertisers who are still not getting it... take a moment to read this. Or have your secretary do it if the words are too big for you.

Morons.
Advertisers: Men Are Not Idiots - Advertising Age - CMO Strategy: "In 2005, Bob Jeffery, chairman of JWT, said his agency had committed itself to developing 'smart, positive portrayals of the modern man.' Meanwhile, anti-male ads have been criticized by, among others: Marian Salzman, chief marketing officer of Porter Novelli; Mark Tungate, author of 'Branded Male: Marketing to Men'; syndicated columnist Kathleen Parker, whose weekly columns appear in 300 newspapers; TV host Bill Maher; CBS News anchor Charles Osgood; nationally syndicated radio-talk-show host Laura Schlessinger; syndicated columnist Jacey Eckhart; Chicago Tribune columnist Ross Werland; law professor/author and blogger Glenn Reynolds of Instapundit; Christine B. Whelan, author of 'Why Smart Men Marry Smart Women'; and major-market-talk-show hosts Al Rantel, Mike McConnell, Ron Smith and Joe Elliott.

The evidence is clear: 'Man as idiot' isn't going over very well these days."

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