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LIGHTING ESSENTIALS : For Photographers: "There are times when the light you have doesn’t match the light you want. The drama of moody skies are rendered useless if they are overexposed and the muddy, dark skin tones of heavily overcast days can make the most competent Photoshop Guru moan in agony.
What to do? Think about underexposing the surroundings to bring the drama back to the image. But that doesn’t mean underexposing the subject. We can use our small flashes to create a light that features our subject and darkens the surroundings. This somewhat muted, eery look we call “beating the sun.” And we did this shot with only two small strobes and a boom. And a willing and beautiful model helped."
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