Seth's Blog: The rational marketer (and the irrational customer)

Seth's Blog: The rational marketer (and the irrational customer):
"You know that your car is more aerodynamic. You know that your insulation is more effective. You know that your insurance has a higher ROI.

You've thought about it a lot because it's your job to think about it. It's your job to make those charts and tables and graphs and brochures. So you know it."