Building Complementary Services: A Powerful Long-Term Social Media Marketing Strategy

This is a really good article that spells out the way to use something to do well while being involved.

Building Complementary Services: A Powerful Long-Term Social Media Marketing Strategy:

"A fundamental aspect of marketing is to gain the attention of a target audience and engage or redirect it in a way which fulfills specific objectives, such as a positive increase in reputation, legitimacy, mindshare, exposure (visitor traffic), sales and captured leads (subscribers, users, clients etc).

In terms of online marketing, social media channels offer many opportunities. Some webmasters focus on setting up profiles with self-serving user generated content only for backlinks and traffic. Other savvy brands or individuals actively interact with online communities while moderating the impulse to ’spam’, in order to build legitimacy, authority and a better reputation in the specific field."