Monday, March 02, 2009

The Visual Science Lab

Kirk is an author and photographer in Austin. He also 'get's it" in this post. Clarity.
The Visual Science Lab:

"What does this have to do with photography? Well, here it is in a nutshell: The emerging market for images is young and totally wired. My son spends more time with his iPod Touch than he does watching TV or cruising the web on his laptop. His information comes from a loosely gathered network of 'Touch Available' media that includes news feeds, online games, constant e-mails and more. He's never going to be a traditional newspaper customer. He's never going to follow network prime time television. He's skewing the market for advertising messages more and more to the web.

So, we traditional photographers have been chasing more and more megapixels in our cameras with the rationalization that astute customers can surely see and value the improvement. No. It's not true because it's not relevant. We're busy asking the wrong questions. There's a new trend and it's all about speed and audience relevance and we traditional photographers may be on the wrong side of the equation. Like traditional economists in an untraditional economy."

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