Steve Pavlina’s Personal Development Blog:
"Have you ever heard of an elevator pitch? That’s when someone casually asks, “What kind of work do you do?” and you give them a brief answer in roughly the time span of an elevator ride.
The people who hear your elevator pitch could be potential business partners or clients, or they could be strangers you meet at a party or on the street. Even when it seems like no serious business relationship is likely to develop, there are lots of people out there that can help advance your career indirectly. For example, they might personally know someone who’s looking for the service you provide, so your elevator pitch could lead to a referral or two.
Unfortunately most people totally flub their elevator pitch, so they’ll typically receive a reply like, “Oh, that sounds interesting.” At best the other person may ask a few follow-up questions, but deep down they don’t really care about your answers. They’re just making polite conversation. They’ll probably never do business with you, and they won’t refer you any new clients or customers."
Wednesday, March 18, 2009
This one will really rev you up. Here's how you can define what you are bringing!