Seth's Blog: Five rules for your About page

4. Be human. Write like you talk and put your name on it. Tell a story, a true one, one that resonates.

5. Use third party comments and testimonials to establish credibility. Use a lot of them. Make sure they're both interesting and true.

via sethgodin.typepad.com

Yep... read all of Seth's ideas about an about page, then take a look at the LE page on About Pages for Photographers. http://www.lighting-essentials.com/its-all-about-me-photographers-about-me-pa...

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