I don’t know what it is, but people love BTS. A big part of it is that so many people are interested in photography, but I also think that they love to take a look behind the curtain at see how things are made. There is also an element of vocational envy; when people see these video they think that this is what we get to do every day and it is far more exciting than what happens in their cubicle. This is why I don’t shoot BTS of check passings or banquets; why should I destroy their perceptions of the photo profession? When all is said and done, we get to create for a living, and that is something special. We primarily do BTS videos for self-promotion; the best way to promote yourself as hard-working creative specialist is to show prospective clients how you create.
via upaa.org
I love behind the scenes shoots for several reasons, but for the most part they are simply fun. We get to see our peers at work. And many times we see something that triggers an idea for how to do something that has been cooking around in our heads for a while.
For me, the more 'amateur' they are the better. Overly produced BTS stuff is less interesting to me, as it then seems everyone is 'playing' to the camera. Meh.
Jaren has done several fun BTS for BYU... take a look at his site for a look into the different kinds of things a shooter has to do these days.
http://www.upaa.org/blog/why-i-bts/
Thanks to Jaren for the heads up on this post.
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