Model homes / The challenges and rewards of residential photography. Scott Hargis profiled at San Francisco Chronicle

Instead of curb appeal, it's Web appeal," he said. "If you've got blurry, crappy photos, people aren't going to take the time to look and see if the home is a good deal.

via sfgate.com

I recently reviewed his book at Lighting Essentials.
http://www.lighting-essentials.com/real-estate-and-architectural-photographer...

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