Letʼs begin with the harsh truth. If an organization does not believe that it will generate some form of a return on an investment (financial or otherwise), then it should not have a website. In other words, if the website doesn’t pay its way, then we have not done our jobs properly.
Despite what we might think, our primary aim is to fulfill the business objectives set out by our clients. Remember that creating a great user experience is a means to this end. We do not create great user experiences just to make users happy. We do so because we want them to look favorably on the website and take certain actions that will generate the returns that our clients want.
The challenge is figuring out what your business model is. Not only for your designer, but many times for yourself.
"I take pictures and want to get rich" is not a business model. "Stock" is not a business model. "Chicks in stripper heels wrapped in caution tape and standing on railroad tracks" may be cool for you MM portfolio, but it ain't a business objective.
Find what your business objective is. Work it out. Discover through self evaluation and hard work... what is your business really about.
Then find a web designer who can help you realize that.
And not by spinning your logo or making your thumbnails race around the page.
I mean... really.
No comments:
Post a Comment