Friday, April 22, 2011

Why do Royalty Free (RF) images look like a bargain, and why do Rights Managed (RM) images seem much more expensive? What is the difference? | Freelance Photography & Travel Photography Blog

The fundamental issue with RF is that you never know what that image has been used for in the past, or what it will be used for the same time your ad campaign goes to market. There is no data, no history, no accountability or even the knowledge if your competitor is using the same image on a project right now. Rights Managed licensing changes all that.

good read.

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