As he talks about his process, he discusses the nature of celebrity, what a viewer brings to that in our culture. For a moment his observations seem like satire, another moment they seem deeply inspired. At one point I need to catch myself, noting the surreal nature of the moment : Chris is describing how he knew the concept of "Presence" had some previously unattained strength once he was able to talk top-tier celebrities such as Robert DeNiro into participating. I agree and see the draw of that. A moment later I have to laugh that this coup of getting DeNiro is made all the more absurd by the fact that his face never actually appears in the book. Like everyone else, DeNiro is hiding and not visible to the viewer.