What is the maker-video genre really about? : Observatory: Design Observer

To keep it simple, let’s just say that some version of all this is true: “We” want a more personal connection to “our” things, by way of a creation story. What’s odd is that these videos not only repeat the same story, they tend to do it the same way. This Core77 post sums up the usual aesthetic tactics: “shallow field of focus lovingly lingering on tools, poignant voiceover with a few piano chords in the background, off-center subject slowly coming into focus while staring earnestly into the camera.” In other words, the basic vernacular of the variety of Budweiser Super Bowl ad that touts heritage and choice ingredients of blah blah blah.

via observatory.designobserver.com