And delusional self-regard aside, I wanted to execute this very modestly, to keep the stakes (and thus the price) low. I do not think of the result as an alternative to a physical object, and did not approach it as such. It’s a different category of thing that can exist only on the newly extended continuum that digital durability makes possible. A different sort of object might have entailed working with paid professionals to edit, proofread, design, technically massage, otherwise perfect, and maybe even promote it. For that matter, a different sort of project might have needed to result in a physical book, a form of object I still very much believe in.