2. Face-to-Face Conversations Are Productive, Interruptions Are Not
So what are the time-sucks that are eating up 40% of our day? In last year's Execution Audit, creatives said that email was their biggest distraction. I'm guessing that's still true as this year's survey reported that in-person communication is, by far, the most efficient way to get things done. 56% of creatives preferred a face-to-face conversation for productivity, while only 27% prefer email.
I find the thing pretty interesting and on the whole fairly correct for me. I would add a few percentages to on the phone and none on IM/and Video chat.
Definitely need to work on that.