The Timeline redesign changed all of that. Tabs have been minimized and -- more importantly -- companies can no longer set a default landing page. For brands, a critical chance to make a first impression is gone. The first thing users now see on Pages is a fluid, ever-shifting Timeline of recent posts and comments. (Brands wanting to highlight specific content can still "pin" a post to the top of the Timeline for up to a week.)
Still with me? Here's where things get interesting. According to PageLever, a firm specializing in Facebook analytics, user engagement with tabs on Facebook Pages is down a staggering 53% since Timeline launched. "Without the option to set a custom tab as the default view, most users will never see a tab again," explains PageLever founder Jeff Widman in an interview with Mashable. "We've heard from several users they didn't even realize tabs still existed with Timeline."
For a bright kid, Zuckerberg seems pretty out of his depth at times...
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