One of my favorite stories is one of a photographer who woke up one day and realized that he had a simple way of increasing his portrait and wedding closes by simply changing how he described an aspect of his business that we all deal with. He changed the 'frame' of how he presented it and watched his sales increase 30% or more. The client 'got it' and the photogapher was amazed that a simple little switch of how he presented something got such a huge response. (Note: sorry, I cannot reveal the specifics. I do not have his permission.)
Read the whole thing.
Touch Points: Monday Morning Memo for November 28, 2005 by Roy H. Williams: "Businesses don't fail due to reaching the wrong people.
Businesses fail when they say the wrong things.
And they say the wrong things when they believe what the public tells them.
Conduct a survey. Ask the public to describe in detail the kind of place they'd like to shop. Then build that place, exactly as described, and see if they ever show up.
Experience tells us they won't."
1 comment:
Good advice...now if I can just figure out how to implement it myself...
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