For today’s photographers and illustrators, keeping up with digital innovations – from desktop to laptop to smartphone to tablet, and beyond – means creating marketing content that renders properly across multiple platforms. Flash is fun, but not all platforms are “flash-friendly”… your logo rocks, but can the user even see it on an iPhone?
Good info.
Strong Website (or two) 
Strong imagery 
Strong 'engagement' and interactivity 
Positive Social Reputation 
Consistent Messaging 
Them's my list of five... what are yours?
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