ut it is not the gear that is leading this – it is the culture. People are using Instagram, and Hipstamatic and making photographs that are becoming a ‘look’ of parts of our culture. Why would advertising, PR, marketing and publishers turn their back on the public?
They wouldn’t. The public leads the advertising. The people who are using the iPhones and the Androids and the little video cameras ARE the cutting edge of our culture, at least the public, popular culture.
Stands to reason that the photography from those cameras, images that LOOK LIKE the images that people love, will be used to market back to them.
Yep, just sayin'...
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