Friday, May 08, 2009

3 Ways Companies Sabotage Their SEO Investment

Oh, and there are about 25 more, but these three are the most used, err... abused... uh.. well, you know what we mean. If you are gonna do SEO, do it right.

Or just get one of them cool websites with the hidden navigation and all that flashy goodness that hides you from the world. Yeah, do that. That would be better for my clients... heh.
3 Ways Companies Sabotage Their SEO Investment:
"1. Redesigning web sites or changing content management systems without a SEO migration plan. At a recent conference I met a web design type who asked what I do. I replied that I own a SEO consulting company. His reply, “Ah, keyword stuffing”. While this was most likely an attempt at humor, my reply was more typical: “Thanks to web designers/developers, SEOs are busier than ever.” ”Do you do web design?” says the humorist. My reply was common for most SEO agencies: “Not really, but I have web design/development talent on staff to fix issues caused by web design agencies that make client web sites near invisible to search engines.”

Most web design or redesign projects are executed on specifications. In most cases, those specifications emphasize front end design and user experience elements as well as back end content mangement and adminstration features. What most web design specifications do not include is attention to how search engines will interact with the web site or how a re-design will impact current search engine visibility."

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