There Is No Social Media Kit | Altitude Branding | Brand Elevation through Social Media

Yeah... them magic bullets are hard to find. But everyone wants to spend so much time looking for one that they cannot see the reality of the work involved.

There Is No Social Media Kit | Altitude Branding | Brand Elevation through Social Media:

"Here’s the thing, folks.

There is no kit of parts in social media. There are some examples of what works. There are examples of what didn’t work. The answer to “will this work for us” or “how should we get started listening” or “what’s the best way to engage our audience online” will always be this: it depends.

It depends on your business. Your goals. Your resources. Your culture, risk tolerance, openness to change, compliance and disclosure issues, industry, product, audience, management. Among other things. (And as a quick aside, there was no guarantee your dumb postcard campaign would work either. It’s just that other people did them lots, so it felt like an easier risk to take. After all, everyone else was doing it.)"

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